WAFL Privacy Policy
Last Revised: August 19, 2022.
All terms not otherwise defined herein shall have the definitions set forth in the Terms of Service posted on WAFL’s Website.
This privacy policy (the "Privacy Policy") is effective as of the date set forth above. WAFL, Inc. (the “Company,” “we,” “our,” “us”) is committed to honoring the privacy of our users ("you" or "your"). This Privacy Policy, which is part of our Terms of Service, covers personal information shared through our Website, Mobile Application and our laundry services (“Services”), including Personally Identifiable Information.
"Personally Identifiable Information" ("Personal Information") means information that can be used to identify you as an individual, such as, for example:
● your name, email address, phone number, billing/payment information and address;
● your WAFL user ID and password (if applicable);
● any account-preference or service-related information you provide us; and
● your computer's IP address.
"Anonymous Information" means information and data that is not linked to your Personally Identifiable Information and does not, by itself, permit the identification of you as an individual.
This Privacy Policy describes how we collect and use the Personal Information you provide on our Website, our Mobile Application and/or as part of our Services. It also describes the choices available to you regarding our use of your Personally Identifiable Information and how you can access and update this information. Unless otherwise specifically required by applicable law, by submitting Personal Information through our Website, Mobile Application or as otherwise described in this Privacy Policy, or, even if you are not a registered user, by visiting our Website, you expressly consent to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy.
We collect basic user information, including Personal Information, in connection with the performance of the Services. We respect your privacy, and we assure you that we will maintain and use this information responsibly.
We do not intentionally gather Personal Information from visitors who are under the age of 13.
Please note that this Privacy Policy only addresses activities on our Website and our Mobile Application and does not govern the collection and use of information by our partners, service providers or other companies that we do not control, nor by individuals not employed or managed by us. If you visit another website that we host, mention or link to on our Website or Mobile Application, another entity may collect your Personal Information and you should review its privacy policy before providing such third party website with information.
By registering to use our Website, the Mobile Application and/or Services and by continuing to use any of them, you are consenting to the terms of this Privacy Policy and acknowledge that information you provide to us through the Website and/or the Mobile Application will be subject to our information practices disclosed herein. If you do not agree to be bound by this Privacy Policy, you should not use our Website, Mobile Application or Services.
Data We Collect from You
Account Registration
The registration of a User Account with us requires you to provide certain Personal Information, including a full legal name, a valid email address and certain other information indicated as required. If you choose Services that require the payment of a fee, you will also be required to submit a credit card/debit card number, expiration date and billing zip code, which information will not be stored by us but shared with our third party service providers through secure channels in order to process your one-time and/or recurring charges and other payments. In connection with your User Account registration, we may also ask for additional information related to your proposed use of our Services and your preferences. We use all such information to provide the Services to you, including to contact you, confirm your identity and, if applicable, to invoice you.
General Browsing
Whether you are a registered user of ours or not, we collect Anonymous Data, including data about our Website that you visit and how you browse, information about the device, operating system and browser you use, your network connection, your IP address and the date/time stamp for your visit. If you are a registered user of ours, we will also collect data about how and when you access your User Account. We use this information to see which areas are most visited, which helps us improve the quality of visitors' online shopping experiences by recognizing and delivering more of the features, services and products that our visitors prefer. We may also use this information to provide you advertising or marketing.
Other
From telephone users, we collect your phone number and call audio. From chat or other support users, we collect Personal Information as well as information about the device and browser you use, your network connection and your IP address. From forum users, we collect certain Personal Information, including your name, email address and website URL. We use all of this information to provide to you the Services, to enhance our Services and answer any questions you may have.
Use of Personal Information
Our Use
As described above, we will use Personal Information to perform the Services, including creating and securing your User Account and/or identifying you as a user in our system. We will also use Personal Information to contact you regarding your interest in, or experience with, the Services, to provide you with support and to improve the quality of our Website, Mobile Application and Services. We may also use Personal Information for marketing purposes. For example, we may use information that you provide to contact you or send to you information regarding us or our partners. We use Personal Information that you provide to us or that is collected from partners to conduct automated decision making, including in screening merchant accounts for risk or fraud concerns.
We will not use or disclose any such Personal Information, except:
● as necessary to provide the Services to you;
● in the aggregate with other information in such a way so that your identity cannot reasonably be determined (for example, statistical compilations);
● as required by law, or based on our good faith belief that it is necessary to conform or comply with the law;
● to outside auditors who have agreed to keep the information confidential;
● to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of our assets;
● as necessary to enforce our Terms of Service;
● as necessary to protect our rights, safety, or property, our users, or others; this may include (for example) exchanging information with other organizations for fraud protection and/or risk reduction; and
● as otherwise described in this Privacy Policy or to which you have consented.
We do not sell, rent or trade your Personal Information to third parties.
Third Parties
If you purchase, use or specifically express interest in a product or service of one of our partners, we may share Personal Information about you with such partners.
We use third party payment processors to assist us in processing and share with them your payment Personal Information securely. Such third party processors’ use of your Personal Information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this Privacy Policy.
We may use other third parties to help us provide services and marketing to you, such as processing payments, monitoring website activity, identifying and preventing fraud, conducting quality assurance and testing, providing support, conducting surveys, and administering e-mails, and share with them your Personal Information solely for those purposes.
If we share any Personal Information with any of these third parties, we will require that such information be used only to provide the services requested by us and be maintained by them in confidence.
We do not control the use by third parties of your Personal Information that we collect, and its use by them will be in accordance with their own privacy policies. However, we will ensure that they are bound by agreements with us that include non-disclosure and certain data protection provisions. If you do not wish for your Personal Information to be shared in this manner, you may opt not to purchase or use these third party services or to specifically express interest in our partners’ products or services.
We will always ask for your consent before sharing your Personal Information with third parties for purposes other than those described herein.
Third parties that have content embedded on our Website or Mobile Application such as a social feature may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific website from a certain IP address. Third parties cannot collect any other personally identifiable information from our websites unless you provide it to them directly. Any third party cookie usage is governed by the cookie policy of the third party placing the cookie.
Cookies
A cookie is a small amount of data or pieces of text, which may include a unique identifier, and is typically sent to and stored on your browser or device. Cookies are generally used to improve the browsing experience of a user. They typically enable websites to remember preferences and understand how people navigate or use a website, and can be used to provide a user with more relevant marketing and advertising.
We use cookies to provide a better experience for our users by allowing us to analyze how Services are being accessed and used. For example, cookies enable us to recognize your device and make our sites more responsive to your needs by delivering a better and more personalized experience to you. In addition, cookies are used by us to help track your clicks as you go through the pages within any of our websites, which allows us to track performance and improve our Website, Mobile Application and Services.
We also use cookies to help us verify your Account and device for authentication purposes and to determine when you are logged in. This enables you to avoid re-entering information upon every new visit to our Website and to help prevent fraudulent use of credentials.
Similarly, we use cookies to enhance our Services for our users. For example, we use cookies in connection with the operation of the shopping cart for your Website to authenticate our customers, provide our customers with a personalized experience by remembering their preferences and to help keep track of support requests.
Our Advertising
We may partner with third party publishers, advertisers and other service providers to manage our ads on other websites. These third parties may send cookies to your browser or device to gather information about your activities on our Website and other sites that you visit. This information is then used to manage our ads. For example, if you visit our Website or Mobile Application, you may then see a Company ad when you visit another website or use a social media platform.
Third Party Tags
We use and manage third party tags on our Website and Mobile Application. Third party tags may take the form of pixels or tracking snippets. This means that no cookies are used and no personal data is collected. We use Google Tag Manager to manage our third party tag usage. We use tracking snippets to capture data from your browser, make requests to a third party partner or set cookies on your device to store data. This may cause other tags to be activated which may, for their part, collect data and set cookies under certain circumstances. Google Tag Manager does not access or store this data.
Tracking
We may also use web beacons, tracking technology and other automated tracking methods on our Website, Mobile Application and communications with you and in our Services, to track and measure performance and engagement on our Website, Mobile Application and Services and our ads.
Opting Out
If you prefer not to accept cookies, you can set your browser to either completely disallow cookies or have a browser alert you when a site is using a cookie. The exact method of disabling cookies varies depending on the browser you are using; please consult the Help option in your browser for specific directions. Please note that if you reject or block all cookies in your browser settings, you will not be able to take full advantage of our services as some cookies are necessary for the site to function properly.
We have implemented and use Display Advertising to allow for Google Analytics Remarketing. you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings can also use the Google Analytics opt-out browser plug-in to prevent their data from being collected and used by Google Analytics.
You can opt out of targeted ads served via specific third party vendors by visiting the Digital Advertising Alliance’s Opt-Out page and the Network Advertising Initiative’s Opt-Out page.
You may deactivate Google Tag Manager with the help of a browser add-on if you do not want this website analysis. One such add-on can be downloaded at: www.ghostery.com/.
There is no industry standard or understanding about how to respond to “Do Not Track” (“DNT”) signals. Therefore, unless otherwise required by law, we do not alter our data collection and usage practices when we detect DNT signals from your browser.
Third Party Apps
Our Services may now or in the future enable you to obtain access to third party mobile applications to alter or provide new functionalities or add services. We are not responsible for and have no control over how these applications collect, use or share your Personal Information. Use of these third party applications is not subject to our Privacy Policy and their use will be in accordance with their own privacy policies.
Security
If you provide to us, or we otherwise collect, Personal Information, either directly or through a partner, we will take commercially reasonable precautions to protect such information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow industry standards on information security management to safeguard sensitive information.
Retention
We will generally retain your Personal Information for as long as your User Account is active or for as long as needed to provide you with the Services. We also retain your Personal Information for legitimate business purposes and to comply with the law. The precise periods for which we retain your Personal Information vary depending on the nature of the Personal Information or why we need it.
We collect and retain indefinitely Anonymous Information, such as website visits, in order to improve our Services.
California Residents
This section provides additional information for California residents and their rights under the California Consumer Privacy Act (“CCPA”).
For details regarding the personal information that we collect please refer above to “Data We Collect From You” section above. We do not collect personal information from California residents who we know are under 16 years of age. For details regarding how we use and share information please refer above to “Use of your Personal Information” section above. We do not sell, as defined in the CCPA, the personal information that we collect. We do, however, use third party cookies as further described in “Cookies” above.
Subject to certain exceptions and restrictions, the CCPA provides California consumers the right to request to:
1) Know more details about the categories or specific pieces of personal information that we collect (including how we use and disclose this information);
2) Delete personal information;
3) Opt out of any “sales” that may be occurring.
Please note that for any of these requests, we will need to verify your identity prior to fulfilling your request in order to protect your privacy and security. Also, please be advised that we need certain types of information in order to provide our Services. We will not discriminate against you should you choose to exercise your options under the CCPA.
Our registered users who are California residents may submit requests pursuant to their rights under the CCPA using this email address: legal@wafllaundry.com. We will verify your request using the information associated with your User Account, including email address. Government identification may be required for authentication purposes. You can also designate an authorized agent to exercise these rights on their behalf by providing us documentation sufficiently demonstrating that you have granted that authorized agent those rights.
Choices Regarding your Personal Information
We understand that and value your rights over your Personal Information. We have taken steps to allow you to access, correct, amend, delete or port your Personal Information and give you choices regarding the collection, use and sharing of your Personal Information. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails. If you are our registered user, you can update many types of Personal Information directly within your User Account settings. If you are unable to change your Personal Information within your User Account settings, or if you are concerned about data collected as you visit our Website or Mobile Application, please contact us at legal@wafllaundry.com. Please understand that if you delete or limit the use of your Personal Information, Services may not function properly or certain Services may not be available.
Passwords
You are responsible for keeping your password/s for access to certain areas of the Website, Mobile Application and Services confidential and secret. Anyone given your password will have the ability to edit your Account settings at any time. As such and for other important security reasons, we urge you to keep your password secure and safe at all times if you are assigned or create one. By using our Website, Mobile Application and Services, you acknowledge that you and you alone are responsible for the security of your username and password if you are assigned or create one.
Questions/Changes in Policy
If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at legal@wafllaundry.com. If elements of our Privacy Policy change, we will post the updated Privacy Policy on this Website. If you are concerned about how your Personal Information is used, please visit our site often for this and other important announcements about the Company.
We believe in providing a safe and secure collaborative experience for all of our users. We provide stringent and effective security measures on our Website and Mobile Application. It is our policy to never send private information, such as your credit card number, via e-mail, IM, chat or other unsecured means. In fact, this is a practice we recommend you adopt in all of your Internet activities.
Changes to this Privacy Policy
We will occasionally update this Privacy Policy to reflect company and user feedback. We encourage you to periodically review this Privacy Policy to be informed of how the Company is protecting your personal information. If we make changes, we will revise the “Last Revised” date at the top of this document. Any changes will become effective when we post the revised Privacy Policy. If we make any material changes we will notify you by means of a notice on the Website and/or by automated email message prior to the change becoming effective.
This Privacy Policy is subject to our Terms of Service with respect to governing law, venue, dispute resolution, limitation of damages and intellectual property ownership.
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